Monday, April 16, 2007

IBS student Elmar Friedrich: Greetings from China!

Since March 2007 I am working as an intern in the National Sales Department for BMW China. First of all, BMW is a great company. Especially in China, an intern at BMW is treated as a regular foreign employee with all related responsibilities and challenges. In daily business this leads to a very interesting and tough job: I have to start early in the morning and come home earliest 7 pm., sometimes even later. But that is not a result of my job restrictions but of interesting and very challenging projects.

I assist an international team of Area Managers and, in addition, I have projects of my own. In my current project, I am planning a dealer incentive for the best sales consultant of each dealership in the whole of China. I am the project leader and responsible for everything: from deciding on a location to inviting the best dealer of every BMW dealership in China. This requires cultural tactfulness and a high degree of flexibility. On a more practical note, it means many business trips through China to get firsthand impressions of different event-locations and the expectations of highly qualified sales consultants.

In addition, I support my colleagues during their daily business, for example by arranging the re-allocation process of a specific car model from one dealership to another. Especially these tasks make my internship incredibly interesting. You never know what to expect today!

But of course working in China also brings along some difficulties. First of all, culture and language are a serious problem when living and working in Asia. Many Chinese, even general managers of companies, can not speak English. For my part, I don’t speak Mandarin very well but after studying one semester in Taiwan and thanks to my Chinese colleagues, I have always been able to understand the other side and express myself in a proper way.

From my point of view, working in a different culture is a great experience. Thanks to my university I was very well prepared for this year abroad. Not only the knowledge gained during two years at IBS but also working with and in international teams has provided me with the cultural sensitivity needed to be successful in Asia.
So if you want a challenge, Asia is the place to be!

Best wishes,

Elmar Friedrich
BMW China

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